About The Area

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This spectacular landscape covers parts of Herefordshire, Worcestershire and Gloucestershire and attracts visitors from near and far to enjoy the dramatic contrasts between the distinctive north-south ridge and the pastoral farmland.

The Malvern Hills landscape is known for its magnificent hills, with Worcestershire Beacon at its highest point at 425m offering views as far as Wales and the Cotswolds.

Its famous spring water, a product of this landscape has its mark of purity and quality as a natural mineral water and is still bottled at the Holy Well, believed to be the oldest bottling plant in the world.

There is a rich heritage of forts, castles and priories here, standing out in the landscape telling tales of lives before us and poets and authors alike have been inspired by the countryside.

Our ancient woodlands include and mix amongst rolling pasture and open common land. The geology in the area is varied and provides a wide range of habitats for wildlife which is both locally and nationally important.

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The Malvern Hills were designated as an AONB in 1959.

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The Malvern Hills AONB covers 105 square kilometres.

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The oldest rocks in the Malvern Hills are over 600 million years old, making them amongst the oldest rocks in England.

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The main hills and Commons constitute around 11% of the AONB and are owned and managed by the Malvern Hills Trust.

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The AONB receives roughly 1.25 million visits every year.

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Around 12,000 people live here

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Big variety in small area. Ten different landscape types have been identified within the AONB.

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The area contains 14 Sites of Special Scientific Interest accounting for 10.9% of the AONB.

What is an AONB?

AONBs are Areas of Outstanding Natural Beauty. They are designated as such under the same legislation as that for National Parks (The National Parks and Access to the Countryside Act, 1949) for their distinctive character and of course, their natural beauty, as the name suggests.

The AONB designation signifies that the natural beauty of this area is of national importance. As such, we work together with bodies who have both a local and national interest in conserving and enhancing this national landscape, and all work together on delivering a 5 year Management Plan which ensures we all work towards the same goals. Almost all public bodies have a legal duty to have regard to the purposes of conserve and enhancing the natural beauty of the AONB, and this is particularly important in considering Planning Applications.

The main purpose of the designation to protect it is to ‘conserve and enhance’ the natural beauty of the area. Natural beauty includes lots of aspects, such as the geology, climate, soils, plants, animals, communities, archaeology, buildings and those who live and have lived there in the past. As well as the main purpose, there are also supporting purposes.

  • Socio-economic purpose: ‘account should be taken of the needs of agriculture, forestry, other rural industries, and the economic and social needs of local communities’.
  • Purpose to have regard to the principles of sustainable development: ‘Particular regard should be paid to promoting sustainable forms of social and economic development that in themselves conserve and enhance the environment’.
  • Purpose to have regard to the needs of recreation: ‘the demand for recreation should be met insofar as this is consistent with the conservation of natural beauty’.

The Malvern Hills AONB is one of a family of 46 similarly designated areas across the United Kingdom and was designated in 1959. Perhaps you have visited other AONBs in the area, such as the Cotswolds, the Wye Valley or the Shropshire Hills?