Landscape Strategy and Guidelines

Landscapes are dynamic. Changes in the landscapes of the Malvern Hills AONB are inevitable but such changes need to be managed to maintain the valued characteristics into the future. This document provides direction and guidance on how the different landscapes of the Malvern Hills AONB can be best managed  to maximise character, condition and sustainability.

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Guidance on Identifying and Grading Views and Viewpoints

The Views from and towards the Malvern Hills can be spectacular and are highly valued by those who live work and visit here. This guidance helps identify and grade the importance of views and associated viewpoints around the AONB. It can be used to help make a judgement about how a proposed development or change in land use will alter views.

Download the guidance on Identifying and Grading Views and Viewpoints
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Download proforma: Grading viewpoints and views from the Malvern Hills
Download proforma: Grading viewpoints and views towards the Malvern Hills

Guidance on how Development can Respect Landscape in Views

Further to the above guidance, this sets out a number of principles which should be considered by those involved in planning new developments.  It focuses on helping conserve and, where possible, enhance views, both to and from the AONB. 

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Guidance on Highway Design

We have worked with the local Highway Authorities to develop a Highway Design guide for the AONB. The aim of the guidance is to make sure that the road signs and markings around the AONB are clear and fit for purpose in preventing accidents, whilst respecting the special character of the area.

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Guidance on Lighting

This guidance advises on suitable lighting in both the AONB and it’s setting.

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Guidance on Building Design

How new developments are designed have the potential to make positive contributions to the natural beauty of the AONB.  This guidance looks at the factors which are important to consider when planning new buildings.

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Guidance on the Selection and Use of Colour in Development

Colours used in development which are reflected in the landscape and surrounding built environment can have a huge effect on the impact new buildings will have in a place.  This guidance shows how careful consideration of colour can contribute positively to the local distinctiveness of the Malvern Hills.

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Search the Guidance by postcode